British royals aren’t allowed to maintain personal social media profiles — Meghan Markle deleted hers ahead of marrying Prince Harry — the Swedish royals are permitted to post to their own pages.

“Welcome to our official Instagram account. As you can see, we have already posted photos for a while to give you an insight into our work, the tasks we carry out and above all the issues we are passionate about,” the couple captioned a selfie on May 12, one day before Carl Philip’s 39th birthday. “Hope you want to follow us!”