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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
Fisher-Price-Shop by Category
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Brand categories
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Fisher Price Laugh & Learn® Cupcake Shape Sorter
Five chunky shapes make it easy for baby to grasp and sort cupcakes on the pink baking tray. Baby-activated sounds and phrases reward your little one every time the correct cupcake shape is placed in the tray. Press Sis to hear additional sing-along songs, introducing colors, manners and more! Learn More$15.00Not Available
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Fisher Price Laugh & Learn® Smart Stages Piggy Bank
This piggy bank introduces baby to counting, colors, Spanish and more through music, silly sounds and phrases. With colorful coins to drop into the Piggy Bank’s back, and a door for put-and-take play, it’s a toy with lots of exploration. Baby can press piggy’s nose to hear musical responses and sing-along songs, too. Put coins in, take them out, press the silly piggy’s snout – baby will be giggling all the way to the bank. Learn More$15.00Not Available
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Fisher Price Laugh & Learn® Puppy’s Smart Stages Speedway
Join Laugh & Learn® Puppy as he races around the Fisher-Price® Laugh & Learn® Puppy’sSmart Stages™ Speedway! The speedway’s light-up starting block actually recognizes and responds when Puppy is at the gate and ready to race. Baby can pull the yellow lever to send Puppy speeding down the ramp to the motorized spinning speedway below, or bat the roller to start spinning speedway action. Three shapes buttons activate music, sounds and phrases, too, teaching baby about shapes, numbers and more. And baby can press the light-up music note button for fun sing-along songs. Learn More$30.00Not Available
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Fisher Price Roar ’n Ride Lion
Fun music and motorized-motion dance moves make Fisher-Price® Roar ’n Ride Lion the perfect backseat buddy for baby! He comes to life with four different dance jams and awesome dance moves whenever baby shakes the wrist rattle. Suction-bar attachment makes it quick and easy to attach to a car window, and just as easy to remove. Learn More$30.00Not Available
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Fisher Price Laugh & Learn Zoo Animal Puzzle
Monkey wants to introduce your baby to the animals in the zoo! When Baby fits each animal puzzle piece into place, they hear a song with that animal’s name and sound! They can also press Monkey’s button for a counting song, a zoo song and fun phrases like “What’s your favorite animal?” Learn More$15.00Not Available
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Fisher Price Laugh & Learn Farm Animal Puzzle
Puppy wants to introduce your baby to his animal friends from the farm! When Baby fits each animal puzzle piece into place, they hear a song with that animal’s name and sound! They can also press Puppy’s button for the ABC song, a farm animal song and fun phrases like “What’s your favorite animal?” Learn More$15.00Not Available
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Fisher Price Laugh & Learn Smart Stages Tablet in Gold
Introducing Baby’s very own tablet—the Fisher-Price Laugh & Learn Smart Stages Tablet! This tablet includes Smart Stages technology, an exciting new way to change the learning content as baby grows! Because every baby develops at their own pace, Smart Stages technology gives you the ability to select the stage that’s best for your child! There are a variety of developmentally appropriate songs, phrases and sounds within three levels of play. Baby can press one of 28 “app” buttons to activate sounds and music – and unlock learning about letters, first words, animals and more. To add even more fun, the tablet screen will light up and twinkle along to the songs and phrases. Learn More$15.00Not Available
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Fisher Price Stack & Explore Blocks
Each 5-sided block features bright colors, interesting textures, cute characters, numbers, and familiar first objects. Baby can stack them, nest them one-inside-another, or place them side-by-side to build a colorful scene! Learn More$8.00Not Available
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