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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
Fisher-Price-Shop by Category
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Brand categories
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Fisher Price Elephant Clicker Pal
An adorable animal friend for hands-on play! The elephant has soft ears to touch and feel, and its movable legs and head make fun clicking sounds with every twist and turn! Learn More$8.00Not Available
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Fisher Price Lion Clicker Pal
An adorable animal friend for hands-on play! The lion has soft ears to touch and feel, and its movable legs and head make fun clicking sounds with every twist and turn! Learn More$8.00Not Available
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Fisher Price Stack & Explore Blocks
Each 5-sided block features bright colors, interesting textures, cute characters, numbers, and familiar first objects. Baby can stack them, nest them one-inside-another, or place them side-by-side to build a colorful scene! Learn More$8.00Not Available
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Fisher Price Laugh & Learn Zoo Animal Puzzle
Monkey wants to introduce your baby to the animals in the zoo! When Baby fits each animal puzzle piece into place, they hear a song with that animal’s name and sound! They can also press Monkey’s button for a counting song, a zoo song and fun phrases like “What’s your favorite animal?” Learn More$15.00Not Available
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Fisher Price Laugh & Learn Farm Animal Puzzle
Puppy wants to introduce your baby to his animal friends from the farm! When Baby fits each animal puzzle piece into place, they hear a song with that animal’s name and sound! They can also press Puppy’s button for the ABC song, a farm animal song and fun phrases like “What’s your favorite animal?” Learn More$15.00Not Available
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Fisher Price Laugh & Learn Smart Stages Tablet in Gold
Introducing Baby’s very own tablet—the Fisher-Price Laugh & Learn Smart Stages Tablet! This tablet includes Smart Stages technology, an exciting new way to change the learning content as baby grows! Because every baby develops at their own pace, Smart Stages technology gives you the ability to select the stage that’s best for your child! There are a variety of developmentally appropriate songs, phrases and sounds within three levels of play. Baby can press one of 28 “app” buttons to activate sounds and music – and unlock learning about letters, first words, animals and more. To add even more fun, the tablet screen will light up and twinkle along to the songs and phrases. Learn More$15.00Not Available
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Fisher Price Laugh & Learn Smart Stages Tablet in Blue
Introducing Baby’s very own tablet—the Fisher-Price Laugh & Learn Smart Stages Tablet! This tablet includes Smart Stages technology, an exciting new way to change the learning content as baby grows! Because every baby develops at their own pace, Smart Stages technology gives you the ability to select the stage that’s best for your child! There are a variety of developmentally appropriate songs, phrases and sounds within three levels of play. Baby can press one of 28 “app” buttons to activate sounds and music – and unlock learning about letters, first words, animals and more. To add even more fun, the tablet screen will light up and twinkle along to the songs and phrases. Learn More$15.00Not Available
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Fisher Price Laugh & Learn Smart Stages Tablet in Pink
Introducing Baby’s very own tablet—the Fisher-Price Laugh & Learn Smart Stages Tablet! This tablet includes Smart Stages technology, an exciting new way to change the learning content as baby grows! Because every baby develops at their own pace, Smart Stages technology gives you the ability to select the stage that’s best for your child! There are a variety of developmentally appropriate songs, phrases and sounds within three levels of play. Baby can press one of 28 “app” buttons to activate sounds and music – and unlock learning about letters, first words, animals and more. To add even more fun, the tablet screen will light up and twinkle along to the songs and phrases. Learn More$15.00Not Available
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