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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
Fisher-Price-Shop by Category
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Brand categories
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Fisher Price DISNEY PRINCESS Magical Music Maker
Your little princess can wave this music maker to have Ariel “magically” light up on the lens, and to activate lights and lively under-the-sea music, too! A press of the starfish triggers even more music, sound effects and dancing lights—with colorful beads in the base that add royal rattling sounds. Learn More$10.00Not Available
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Fisher Price Laugh & Learn® Smart Stages Laptop White
Learning comes to life with this interactive laptop! Baby can press nine keys or the toggle space bar to hear songs and phrases about letters, numbers, colors and more. Open and close the lid to hear opposites, too! An LED screen displays exciting images and patterns. Slim handle and sleek design make it great for playtime on-the-go. Learn More$23.00Not Available
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Fisher Price Laugh & Learn® Smart Stages Laptop Pink
Learning comes to life with this interactive laptop! Baby can press nine keys or the toggle space bar to hear songs and phrases about letters, numbers, colors and more. Open and close the lid to hear opposites, too! An LED screen displays exciting images and patterns. Slim handle and sleek design make it great for playtime on-the-go. Learn More$20.00Not Available
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Fisher Price Laugh & Learn® Smart Stages Laptop Blue
Learning comes to life with this interactive laptop! Baby can press nine keys or the toggle space bar to hear songs and phrases about letters, numbers, colors and more. Open and close the lid to hear opposites, too! An LED screen displays exciting images and patterns. Slim handle and sleek design make it great for playtime on-the-go. Learn More$20.00Not Available
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Fisher Price Growing Baby Stacking Activity Home
Three stacking activity blocks with peek-a-boo windows and doors to open and close, rollers to spin, textures to touch, and animal friends to discover make it easy for baby to build a “house-full” of hands-on fun from bottom to top! Each block is easy for baby to grasp, stack and shake for fun rattle-bead sounds! Learn More$10.00Not Available
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Fisher Price Mix & Match Blocks
Three soft blocks in a fabric case…with four sides of fun for baby to discover on each one! High-contrast patterns in black and white help younger babies develop visual skills. As baby grows, bright colors, interesting textures, fun rattle and jingle sounds, and exciting bumbling action help stimulate baby’s senses. Numbers introduce baby to 1,2,3s, pictures introduce baby to first objects, and a shiny mirror invites self-discovery! Learn More$15.00Not Available
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Fisher Price My Pretty Learning Compact
This adorably pink compact is the perfect learning friend for baby! Open and close or press any of the four buttons to activate pretty songs and phrases about opposites, colors and counting. There’s even a shiny mirror so baby can check out her sweet smile. Includes compact with soft puff and rattle lipstick for early role play. Learn More$10.00Not Available
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Fisher Price Silly Speedsters Friendly Raceway
Ready, set, roll! Fun sounds, music and exciting racin’ ramp action reward baby for sending the Friendly Racers™ car zooming down the ramp…with busy activities for little hands around the raceway, too! Learn More$15.00Not Available
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