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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Laugh & Learn Zoo Animal Puzzle
Monkey wants to introduce your baby to the animals in the zoo! When Baby fits each animal puzzle piece into place, they hear a song with that animal’s name and sound! They can also press Monkey’s button for a counting song, a zoo song and fun phrases like “What’s your favorite animal?” Learn More$15.00Not Available
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Fisher Price Laugh & Learn Farm Animal Puzzle
Puppy wants to introduce your baby to his animal friends from the farm! When Baby fits each animal puzzle piece into place, they hear a song with that animal’s name and sound! They can also press Puppy’s button for the ABC song, a farm animal song and fun phrases like “What’s your favorite animal?” Learn More$15.00Not Available
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Fisher Price Laugh & Learn Smart Stages Tablet in Gold
Introducing Baby’s very own tablet—the Fisher-Price Laugh & Learn Smart Stages Tablet! This tablet includes Smart Stages technology, an exciting new way to change the learning content as baby grows! Because every baby develops at their own pace, Smart Stages technology gives you the ability to select the stage that’s best for your child! There are a variety of developmentally appropriate songs, phrases and sounds within three levels of play. Baby can press one of 28 “app” buttons to activate sounds and music – and unlock learning about letters, first words, animals and more. To add even more fun, the tablet screen will light up and twinkle along to the songs and phrases. Learn More$15.00Not Available
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Fisher Price Laugh & Learn Smart Stages Tablet in Blue
Introducing Baby’s very own tablet—the Fisher-Price Laugh & Learn Smart Stages Tablet! This tablet includes Smart Stages technology, an exciting new way to change the learning content as baby grows! Because every baby develops at their own pace, Smart Stages technology gives you the ability to select the stage that’s best for your child! There are a variety of developmentally appropriate songs, phrases and sounds within three levels of play. Baby can press one of 28 “app” buttons to activate sounds and music – and unlock learning about letters, first words, animals and more. To add even more fun, the tablet screen will light up and twinkle along to the songs and phrases. Learn More$15.00Not Available
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Fisher Price Laugh & Learn Smart Stages Tablet in Pink
Introducing Baby’s very own tablet—the Fisher-Price Laugh & Learn Smart Stages Tablet! This tablet includes Smart Stages technology, an exciting new way to change the learning content as baby grows! Because every baby develops at their own pace, Smart Stages technology gives you the ability to select the stage that’s best for your child! There are a variety of developmentally appropriate songs, phrases and sounds within three levels of play. Baby can press one of 28 “app” buttons to activate sounds and music – and unlock learning about letters, first words, animals and more. To add even more fun, the tablet screen will light up and twinkle along to the songs and phrases. Learn More$15.00Not Available
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Fisher Price Laugh & Learn Smart Stages Tablet in Grey
Introducing Baby’s very own tablet—the Fisher-Price Laugh & Learn Smart Stages Tablet! This tablet includes Smart Stages technology, an exciting new way to change the learning content as baby grows! Because every baby develops at their own pace, Smart Stages technology gives you the ability to select the stage that’s best for your child! There are a variety of developmentally appropriate songs, phrases and sounds within three levels of play. Baby can press one of 28 “app” buttons to activate sounds and music – and unlock learning about letters, first words, animals and more. To add even more fun, the tablet screen will light up and twinkle along to the songs and phrases. Learn More$15.00Not Available
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Fisher Price Mix & Match Blocks
Three soft blocks in a fabric case…with four sides of fun for baby to discover on each one! High-contrast patterns in black and white help younger babies develop visual skills. As baby grows, bright colors, interesting textures, fun rattle and jingle sounds, and exciting bumbling action help stimulate baby’s senses. Numbers introduce baby to 1,2,3s, pictures introduce baby to first objects, and a shiny mirror invites self-discovery! Learn More$15.00Not Available
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Fisher Price My Pretty Learning Compact
This adorably pink compact is the perfect learning friend for baby! Open and close or press any of the four buttons to activate pretty songs and phrases about opposites, colors and counting. There’s even a shiny mirror so baby can check out her sweet smile. Includes compact with soft puff and rattle lipstick for early role play. Learn More$10.00Not Available
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