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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Laugh & Learn Count & Color Gumball
A light-up character friend with more than 40 fun sing-along songs, tunes, sounds and bilingual phrases will introduce baby to colors, numbers & counting, opposites, first words and more! When baby drops balls into the top of the gumball machine, and then gives it a high-five or presses its hand, it comes to life with a friendly character face, lights, sounds, music and rolling ball motion! Four colorful gumballs and three modes of play with sing-along songs, fun sounds and phrases (in English and in Spanish!) let baby discover Learning, Music and Bilingual fun. Requires 3 AA batteries. Learn More$25.00Not Available
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Fisher Price Silly Sounds Puzzle
Fun sounds & music! Requires 2 AAA batteries. Learn More$13.00Not Available
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Fisher Price Light-Up Lion Stacker
Twinkling lights & tunes! Requires 3 AA batteries. Learn More$17.00Not Available
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Fisher Price Easy Stack 'n Sounds Blocks
These 3 blocks are designed so they’re easy for baby to grasp, shake and stack. The round ball inside each block fits into circle openings in all 4 block sides, guiding successful stacking every time! Each colorful block has its own unique rattle or jingle sound for baby to discover, too. Learn More$8.00Not Available
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Fisher Price Laugh & Learn Jam & Learn Guitar
Baby will love rockin’ out to learning songs—or pressing shapes to build his own song! Just bat-at the roller ball or press the light-up buttons to start a jam session. More than 25 songs, tunes and phrases will get baby movin’ and rockin’ along. Learn More$15.00Not Available
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Fisher Price Infant-to-Toddler Rocker Safari
A seat for play, a seat for feeding, a seat for rest—and it grows with baby! Bat-at toys keep baby entertained and help strengthen baby’s senses. Calming vibrations and a reclining seat help soothe. Easy transitions let you use if from infant to toddler—up to 40 lbs (18 kg). Learn More$45.00Not Available
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Fisher Price Infant-to-Toddler Rocker Bunny
A seat for play, a seat for feeding, a seat for rest—and it grows with baby! Bat-at toys keep baby entertained and help strengthen baby’s senses. Calming vibrations and a reclining seat help soothe. Easy transitions let you use if from infant to toddler—up to 40 lbs (18 kg). Learn More$45.00Not Available
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