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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price 3-in-1 Projection Soother
A sweet crib soother provides a variety of options to soothe baby to sleep. Use on the crib, on the dresser, or on-the-go. Three modes let mom customize up to 30 minutes of music and a colorful starlight projection show to baby’s preference. Learn More$25.00Not Available
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Fisher Price Link ’n Play Musical Gym
Busy, active fun that grows with baby! Younger babies will enjoy lay and play fun on the soft, comfy mat, while reaching, batting and grasping overhead toys. Five repositionable toys include a soft chime bee, musical mirror, flower teether with clackers, stacked rattles and soft leaves with peek-a-boo clackers. Batting at the flower mirror activates playful music. Older babies will love crawling through the tunnel-like environment created by repositionable arches. Learn More$40.00Not Available
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Fisher Price Kick & Play Piano Gym Pink
Baby kicks. Music plays. And that’s just the beginning. Movable toys on the overhead gym encourage baby to bat and grasp. Move the arch down for tummy-time play, or let baby sit and entertain you with a piano concert! And now with a removable piano, you can take the musical fun wherever you and baby go! Learn More$50.00Not Available
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Fisher Price Kick & Play Piano Gym Blue
Baby kicks. Music plays. And that’s just the beginning. Movable toys on the overhead gym encourage baby to bat and grasp. Move the arch down for tummy-time play, or let baby sit and entertain you with a piano concert! And now with a removable piano, you can take the musical fun wherever you and baby go! Learn More$50.00Not Available
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Fisher Price Kick & Play Piano
You’ve seen how your baby’s legs start moving with excitement. Now those kicks can lead to something even more exciting and special, with musical rewards, dancing lights and adorable friends. It’s one rockin’ piano that you can easily attach to the crib, and then move to the floor as baby grows! Two musical modes let baby enjoy a continuous melody of songs and sounds, or build a song by kicking and tapping the keys. Includes power/volume control. Learn More$25.00Not Available
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Fisher Price Soothe & Glow Giraffe Yellow
The perfect bedtime friend for baby! Soft and cuddly giraffe responds to a gentle hug or squeeze with a soft light glow and up to 15 minutes of soothing lullaby music. Then, the light dims…the music fades…sweet dreams, baby! Learn More$13.00Not Available
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Fisher Price My Little Snugabear Musical Gym
It’s adorable, musical, ultra-comfy, and loaded with play! The plush bear character is perfect for snuggling as baby explores on the mat or pushes up for tummy time. Seven linkable toys are easy to reposition on the overhead toy bar or down on the mat. Toys include a bat-at mirror with motion-activated music, soft cuddle bear, clacker bug, jingle bug with soft wings, jingle ball with ribbon, butterfly teether and peek-a-boo leaves with crinkle textures. Learn More$45.00Not Available
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Fisher Price Sing-Along Musical Friends Gym
While baby’s enjoying the music, she can bat at the overhead toys, lying on her back. Then, as baby grows, roll over for tummy time and explore the colorful, comfy mat. Seven repositionable toys add to the sing-along fun, including a deluxe take-along unit with both lights and music. Link any of the toys to your stroller for even more fun on-the-go! Gym folds easily for portability and storage. Learn More$60.00Not Available
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