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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
Fisher-Price-Shop by Category
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Fisher Price Roller Blocks Convertible
Cute and chunky Roller Blocks Convertible is easy for baby to grasp and roll! When baby puts the roller block in the driver’s seat and pushes the pretty pink car along, fun faces spin around inside! Rattle bead wheels add fun sounds, too! Learn More$7.00Not Available
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Fisher Price Roar ’n Ride Lion
Fun music and motorized-motion dance moves make Fisher-Price® Roar ’n Ride Lion the perfect backseat buddy for baby! He comes to life with four different dance jams and awesome dance moves whenever baby shakes the wrist rattle. Suction-bar attachment makes it quick and easy to attach to a car window, and just as easy to remove. Learn More$30.00Not Available
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Fisher Price Laugh & Learn® Puppy’s Smart Stages Speedway
Join Laugh & Learn® Puppy as he races around the Fisher-Price® Laugh & Learn® Puppy’sSmart Stages™ Speedway! The speedway’s light-up starting block actually recognizes and responds when Puppy is at the gate and ready to race. Baby can pull the yellow lever to send Puppy speeding down the ramp to the motorized spinning speedway below, or bat the roller to start spinning speedway action. Three shapes buttons activate music, sounds and phrases, too, teaching baby about shapes, numbers and more. And baby can press the light-up music note button for fun sing-along songs. Learn More$30.00Not Available
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Fisher Price Laugh & Learn® Smart Stages Piggy Bank
This piggy bank introduces baby to counting, colors, Spanish and more through music, silly sounds and phrases. With colorful coins to drop into the Piggy Bank’s back, and a door for put-and-take play, it’s a toy with lots of exploration. Baby can press piggy’s nose to hear musical responses and sing-along songs, too. Put coins in, take them out, press the silly piggy’s snout – baby will be giggling all the way to the bank. Learn More$15.00Not Available
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Fisher Price Laugh & Learn® Cupcake Shape Sorter
Five chunky shapes make it easy for baby to grasp and sort cupcakes on the pink baking tray. Baby-activated sounds and phrases reward your little one every time the correct cupcake shape is placed in the tray. Press Sis to hear additional sing-along songs, introducing colors, manners and more! Learn More$15.00Not Available
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Fisher Price Laugh & Learn Smart Stages Chair Pink
It’s baby’s very own place to sit and discover new things—including ABCs, 1-2-3s, colors, shapes, and more! The “magic” seat knows whenever baby sits down or stands up, and it rewards baby with songs and phrases every time. Baby can also press the light-up remote or flip the book pages to hear over 50 sing-along songs, tunes and phrases…and lift seat “cushion” to find even more fun surprises underneath! Learn More$40.00Not Available
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Fisher Price Shakira First Steps Collection Teethe 'n Play Stacker
Ring stacking fun for baby! Baby can stack three stacker rings on the roly-poly, bat-at rocker base with a teethable friend at the top. Stacking the jingle, rattle and crinkle rings on the wobbly base helps baby develop fine motor skills and eye-hand coordination, and helps stimulate baby’s senses of sight, sound and touch. Learn More$15.00Not Available
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Fisher Price Tappin’ Beats Bench
Baby activates music, fun percussion sounds and bright, colorful lights through tappin’ peg play! Three different levels of play grow with baby, from Level 1 Explore, to Level 2 Jam-along Music, to Level 3 Game Play. Each of the five colorful pegs lights up when baby uses the easy-grasp hammer to tap them into the bench. And when baby presses the purple button, they all pop back up to start the fun all over again! Learn More$18.00Not Available
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