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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Fisher Price Laugh & Learn My Pretty Learning Purse
Ready to go? Baby will be, with an adorable purse that introduces ABCs, numbers, colors, opposites and more with sing-along songs, tunes and lots of accessories. Includes a “magic” open/close handle that rewards baby with music and first words. Sweet! Requires 2 AA batteries. Learn More$19.00Not Available
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Fisher Price Laugh & Learn Click 'n Learn Remote
Put baby in control of the fun—with a remote that’s just their size! Realistic styling inspires role play, while sing-along songs, tunes and phrases help baby learn about numbers, colors, opposites, shapes and more. Requires 2 AAA batteries. Learn More$10.00Not Available
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Fisher Price Brilliant Basics Snap-Lock® Caterpillar
Snap them together, pull them apart—a friendly caterpillar gives a new twist to favorite bead building fun! Six colorful beads connect with other Snap-Lock® Beads. Learn More$9.00Not Available
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Fisher Price Brilliant Basics Activity Puzzle
Which one goes where? A matching puzzle full of busy activities is a great way to enhance baby’s developing skills! Learn More$11.00Not Available
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Fisher Price Laugh & Learn Magical Musical Mirror
It’s more than pretty—this vanity is loaded with learning fun! Delightful songs and phrases introduce ABCs, colors, textures, greetings and more. Charming accessories encourage role play. Requires 3 AA batteries. Learn More$30.00Not Available
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Fisher Price Brilliant Basics Spray ’n Lights Bath Whale
Rub-a-dub-dub—there’s a whale in the tub! Splishin’, splashin’ and sprayin’ all around baby’s bath, he moves as his spout lights up. Baby will love the water-spraying action and have fun with a fishy flutterball that floats! Learn More$17.00Not Available
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Fisher Price Brilliant Basics Boppin’ Activity Bugs
Babies love pop-up surprises—especially when they get rewarded for making the fun happen! Four cute, friendly bugs pop up, bouncing and bobbling when baby pulls, turns, slides and presses colorful buttons. Or bat at one to make ‘em go up and down. Boing! Baby-powered—no batteries needed. Learn More$16.00Not Available
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Fisher Price Brilliant Basics Nursery Rhyme Keys
Babies love to play with keys—and this set opens up a world of fun while encouraging fine motor skills. Busy activities to twist, spin and rattle, plus three sing-along nursery rhymes: Old MacDonald, Hey Diddle Diddle and Hickory Dickory Dock. Includes 2 AAA batteries. Learn More$11.00Not Available
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