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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Fisher Price Laugh & Learn® Smart Speedsters Sis®
Sized just right for baby’s hands, the Laugh & Learn Smart Speedsters Sis is the perfect vehicle to help get fine motor skills rolling. And when baby presses the light-up button on the front of the car they are rewarded with fun learning content about letters & colors. Learn More$7.00Not Available
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Fisher Price Shakira First Steps Collection Stack ’n Learn Alphabet Blocks
50 easy-to-stack and build blocks encourage development of fine motor skills and eye-hand coordination—with so much for baby to discover as they play! The chunky square and circle-shaped blocks are easy for baby to grasp and hold, with big connectors on the top and bottom so there’s no wrong way for baby to stack. And alphabet letters from A-Z introduce baby to letters and the alphabet, with pictures of familiar first objects that start with each block’s featured letter—all the way from A (for apple) to Z (for zebra)! Learn More$17.00Not Available
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Fisher Price Laugh & Learn® Puppy’s Press ’n Go Car
The Laugh & Learn Press ‘n Go Car puts Puppy in the driver’s seat and puts baby on the road to learning fun! Two stages allow baby to sit & play or crawl & play. In sit & play mode, baby presses Puppy’s head to activate sing-along songs and “dancing” lights in the windshield. Want to get baby moving? Simply flip the switch. Now pressing Puppy’s head sends the car rolling along with fun music, phrases & lights, encouraging baby to crawl and chase after this fun character! Learn More$15.00Not Available
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Fisher Price Roller Blocks Whirlin’ Train Town
Roller Blocks Whirlin’ Train Town adds stackin,’ rollin, ‘round ‘n ‘round train play to baby’s world of roller blocks fun! Baby can pull the lever to send the train ‘round the track and through the tunnel. Two roller blocks can ride in the train cars—see roller block faces spin as the train goes ‘round ‘n ‘round! Older babies can stack roller blocks on top of the tunnel, too. Chugg-chugga, fun-fun! Learn More$15.00Not Available
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Fisher Price Bright Beats 2-in-1 Musical Drum Roll
Sitting babies can tap the drum for lively music and dancing lights in 2 different modes. In Drum Beat mode, baby can tap on the drum for dancing lights and a different beat every time! In Jam-Along Mode, baby can add fun drum beats and a song to create their own tune! Learn More$18.00Not Available
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Fisher Price Laugh & Learn Talk 'n Teach Monkey & Lion
Press the light-up button on Monkey’s tummy to introduce baby to shapes with fun songs, words & phrases! Monkey is paired with an adorable lion rattle for baby to grasp & shake. Bring them to the Fisher-Price Laugh & Learn Smart Stages Activity Zoo for more wild adventures and learning fun! (Zoo sold separately and subject to availability.) Learn More$10.00Not Available
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Fisher Price Roller Blocks Tumblin' Zebra
The Fisher-Price Roller Blocks Tumblin’ Zebra comes to life with silly hand waves as baby drops the roller blocks through the opening at the top – and watches them tumble all the way down! Which foot will they exit through? That can change every time, keeping baby on their toes! Learn More$15.00Not Available
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Fisher Price Laugh & Learn Talk 'n Teach Sis & Peacock
Press the light-up button on Sis’s tummy to introduce baby to colors with fun songs, words & phrases! Sis is paired with an adorable peacock rattle for baby to grasp & shake. Bring them to the Fisher-Price Laugh & Learn Smart Stages Activity Zoo for more wild adventures and learning fun! (Zoo sold separately and subject to availability.) Learn More$10.00Not Available
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