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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Fisher Price Roller Blocks
Four themed blocks for baby with an extra fun surprise—rollerballs with pictures that spin around inside! Each square Roller Block has a round rollerball inside that adds a fun new “spin” to traditional block play. Roller Blocks are super easy for baby to stack since they fit one atop another, and they roll, too! As baby rolls them along, the pictures spin inside! Great for play as a set—and even more fun when you bring them to your Fisher-Price® Roller Blocks Play Wall! (Roller Blocks Play Wall sold separately and subject to availability.) Learn More$8.00Not Available
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Fisher Price Smart Phone Gold
A fresh, sleek phone, just for baby! Press any of the “app” tile buttons to hear more than 20 songs and phrases about numbers, counting, greetings and more. Light dances along to the music. Baby can also move the slider back and forth to activate additional songs and sounds. Learn More$10.00Not Available
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Fisher Price Smart Phone Blue
A fresh, sleek phone, just for baby! Press any of the “app” tile buttons to hear more than 20 songs and phrases about numbers, counting, greetings and more. Light dances along to the music. Baby can also move the slider back and forth to activate additional songs and sounds. Learn More$10.00Not Available
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Fisher Price DISNEY PRINCESS Musical Princess Mirror
Mirror, mirror on the floor – here’s an activity toy Baby will adore! When Baby shakes the “magic“ wand, bats at Cinderella figure, spins the rollerball, or sounds the clacker beads, this sounds-and-motion activated mirror responds with dancing lights, sweet songs, fun sounds and princess phrases! Learn More$40.00Not Available
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Fisher Price Learn with Lights Piano
Colorful light-up keys, fun instrument sounds and 3 distinct grow-with-me levels of play encourage “all-around” music-making fun…with motion-activated lights & sounds rewards for a “rocking” good time! Learn More$16.00Not Available
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Fisher Price Laugh & Learn Storybook Rhymes
Turn each page to hear favorites like “Pat-a-Cake” or “Row, Row, Row Your Boat”. All the while, Baby will be learning about counting, first words, letters, numbers, shapes and more—so much learning fun in store! Learn More$15.00Not Available
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Fisher Price Laugh & Learn Smart Stages Tea Set
Three levels of play with songs, phrases & sounds for your little one’s age & stage! Time to share a pot of tea—with two pretty cups, a sweet cake (three stackable layers), and plenty of songs, sounds and fun phrases to go around! Introduce the delights of pretend play while helping baby learn about sharing, manners, colors, greetings and more. She’s sure to thank you! Learn More$20.00Not Available
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Fisher Price Laugh & Learn Counting With Puppy Book
Favorite Laugh & Learn® characters help teach baby to count! “Counting With Puppy” is a story that brings Baby’s favorite Laugh & Learn® characters to life and helps teach them to count from 1-10! Baby turns the pages to hear the story of Puppy’s day and be encouraged to count the different objects they see. Along the way, Baby can press the sun button to see it light up and “dance” to the story. Learn More$10.00Not Available
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