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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Cozy Fit Playtime Tummy Wedge
A comfy way to play—two different ways! The soft, crescent-shaped wedge provides baby with support during tummy time, or while sitting and playing. The wedge puts exciting toys within baby’s reach, including a peek-a-boo lion mirror, teether and clacker bead friend. Crinkly lion character adds to the fun! Learn More$20.00Not Available
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Fisher Price Rainforest Friends Musical Gym
Baby can lay and play or enjoy tummy time with favorite rainforest friends! 11 activities and toys, lights and music keep baby entertained on the brightly colored mat. Learn More$60.00Not Available
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Fisher Price Disney Baby MINNIE MOUSE Chime
A sweet, linkable Minnie Mouse chime makes on-the-go play easy and fun! Baby will love to explore the textures on Minnie’s soft skirt and bow. Learn More$9.00Not Available
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Fisher Price Disney Baby MINNIE MOUSE Musical Activity Play Wall
This activity center is perfect for mousing around in the playard. Baby can enjoy musical fun anywhere—while developing important skills! Requires 1 AA battery. Learn More$22.00Not Available
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Fisher Price Disney Baby FINDING NEMO Soothing Sea Soother
Bring the peaceful calm of Nemo’s underwater home right to baby’s crib! A multi-colored fiber optic light show mesmerizes and lulls baby to sleep, with help from sweet music and soothing ocean sounds. Requires 4 AA batteries. Learn More$35.00Not Available
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Fisher Price Disney Baby MINNIE MOUSE Teether Bracelet
A sweet Minnie Mouse teether soothes sore gums and keeps baby entertained! Learn More$6.00Not Available
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Fisher Price Count & Explore Keys
5 keys to discover! Fine Motor • Grasping & flipping keys and sliding the peek-a-boo door strengthen fine motor skills and eye-hand coordination. Thinking & Problem Solving • Introduces colors, numbers & counting—and promotes early object recognition, too. Sensory • Bright colors and interesting textures stimulate baby’s senses of sight and touch. And more ... • Encourages early role play • Two sides of fun! Learn More$7.00Not Available
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Fisher Price My Little SnugaMonkey Stroller Rattle
A delightfully soft monkey with elephant and lion rattle pals. Perfect for entertaining and teething, too. Link lets you attach it to the gym, playmat, or stroller—anywhere you go! Learn More$8.00Not Available
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