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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price My Little SnugaMonkey Giggling Monkey
A cute monkey pal to keep baby entertained. Easy for little hands to grasp and shake for fun giggles and clicking sounds. Link makes it easy to bring on-the-go. Learn More$5.00Not Available
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Fisher Price My Little SnugaMonkey Sleepy Time SnugaMonkey
Sometimes baby needs a little help falling asleep. With a gentle squeeze, this cuddly friend’s tummy glows and plays up to 20 minutes of soothing music and lullabies. Then, the music fades, lights dim, and dreamland is calling. Includes power/volume control for quiet play. Requires 3 AA batteries. Learn More$20.00Not Available
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Fisher Price My Little SnugaMonkey Monkey & Bananas
A sweet monkey friend to keep baby entertained and soothed! Brightly colored fruit clackers make noise with every shake and soft teething surfaces soothe sore gums. Use the monkey’s tail as a link and bring the fun wherever you go! Learn More$3.00Not Available
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Fisher Price My Little Snugabunny Ultra Comfort Musical Gym
It’s ultra-comfy, with an extra-large mat of soft, luxurious fabrics. And it’s ultra-entertaining, with a motorized mobile, music, lights, toys and more! The detachable activity toys make for easy transportation so your child can play at home or on the go! Requires 4 AA batteries. Learn More$80.00Not Available
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Fisher Price Discover ’n Grow Jumbo Playmat
Bright colors, high contrast, animal friends, and a comfy place to relax—with plenty of room to explore! Baby can lay and play, or enjoy tummy time fun, playing with toys like a crinkle ear elephant, froggy rattle, fish clackers and more. Extra loops let you bring your own linkable toys to the mat (sold separately), adding even more fun! Folds easily for use on-the-go. Learn More$40.00Not Available
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Fisher Price Stroller Chimes Giraffe
A soft, playful giraffe is ready to go along for a ride—linked to baby’s stroller. It’s full of fun activities with a jingle, chime, beads and teether. Learn More$8.00Not Available
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Fisher Price Growing Baby Birdie Tweeter
The birdie sings, dances, and bounces in response to baby’s actions, encouraging understanding of cause and effect. Sounds and textures stimulate auditory and tactile senses. And it’s easy for baby to grasp and shake, enhancing gross motor development. Learn More$5.00Not Available
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Fisher Price Growing Baby Clutch Ball
Have a ball with a silly monkey friend! The cute peek-a-boo monkey stimulates baby’s visual sense as it moves around inside the rolling ball. The big ball is easy to clutch, enhancing eye-hand coordination as baby grasps, shakes and rolls it. Baby learns about cause and effect when rewarded with fun jingling sounds and movement. Learn More$7.00Not Available
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