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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Bright Beats Activity Center
Baby activates music, fun sounds and bright, colorful lights through hands-on activity play! Three different levels of play grow with baby, from Level 1 Explore, to Level 2 Jam-Along Music, to Level 3 Game Play. Baby can spin, twist, turn and slide switches, dials and rollers for fun rewards, including lights, music and fun clicking and ratchet sounds. Learn More$18.00Not Available
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Fisher Price SnugaMonkey Musical Play Gym
Baby will love the 6 linkable toys overhead to kick and bat-at – and the soft mat for tummy time play! Moms will love the colorful, fashion-forward design that’s perfect for any nursery décor! Perfect for lay & play or tummy-time fun, you can reposition the linkable toys to give baby a new play experience every time! There’s even a take-along musical monkey that clips right to your stroller canopy and plays 10 minutes of lively music. The Fisher-Price SnugaMonkey Musical Play Gym will keep baby busy and entertained at home or away! Learn More$35.00Not Available
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Fisher Price Laugh & Learn Smart Stages Chair Pink
It’s baby’s very own place to sit and discover new things—including ABCs, 1-2-3s, colors, shapes, and more! The “magic” seat knows whenever baby sits down or stands up, and it rewards baby with songs and phrases every time. Baby can also press the light-up remote or flip the book pages to hear over 50 sing-along songs, tunes and phrases…and lift seat “cushion” to find even more fun surprises underneath! Learn More$40.00Not Available
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Fisher Price Infant-to-Toddler Rocker Safari
A seat for play, a seat for feeding, a seat for rest—and it grows with baby! Bat-at toys keep baby entertained and help strengthen baby’s senses. Calming vibrations and a reclining seat help soothe. Easy transitions let you use if from infant to toddler—up to 40 lbs (18 kg). Learn More$45.00Not Available
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Fisher Price Infant-to-Toddler Rocker Bunny
A seat for play, a seat for feeding, a seat for rest—and it grows with baby! Bat-at toys keep baby entertained and help strengthen baby’s senses. Calming vibrations and a reclining seat help soothe. Easy transitions let you use if from infant to toddler—up to 40 lbs (18 kg). Learn More$45.00Not Available
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