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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
Fisher-Price-Shop by Category
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Brand categories
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Fisher Price My Little Sweetie™ Deluxe Bouncer
Snuggly, soft, and comfy for your little sweetie! Super luxurious fabrics contour to baby for cuddly support of the head, neck and sides. Up to 20 minutes of music (with volume control) and calming vibrations soothe baby while sweet, soft hearts overhead entertain and delight! The pink tones, flower embroidery, and soft canopy are perfect for baby girls. Seat pad is machine washable and dryer safe. Requires 3 C batteries. Learn More$65.00Not Available
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Fisher Price Deluxe Monkey Bouncer
You’ll go bananas for this cute monkey bouncer – it’s the ultimate bouncer for playtime or naptime in one! When baby kicks the monkey feet, his little kicks are rewarded with entertaining jingling and rattling sounds. A musical activity toy bar with eye-tracking lights helps to stimulate and engage baby’s senses. Bat-at toys and up to 20 minutes of music make playtime interactive and fun. When the fun is done, turn on calming vibrations to soothe baby as he rests on the extra plush, snuggly seat pad. Requires 1 D and 2 AA batteries. Learn More$50.00Not Available
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Fisher Price Adorable Animals™ Baby's Bouncer - Adorable Animals
Cheerful animal friends invite baby to play in a large comfortable seat with soft fabric. Elephant and lion paddles encourage baby to bat and reach for colorful spinning action, and a smiling zebra keeps baby entertained! When it’s time for soothing relaxation, you can easily remove the toy bar and switch on calming vibrations. All of the play, comfort and convenience features you’d expect from a Fisher-Price® bouncer! Requires 1 D battery (not included). Learn More$31.00Not Available
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Fisher Price My Little Snugabunny™ Deluxe Bouncer
Snuggly, soft and comfy in pink—all for your sweet little one! Premium, plush fabrics contour to baby for cuddly support of the head, neck and sides. Up to 20 minutes of music and calming vibrations make it even more soothing. And when it’s time for play, a removable overhead pink chandelier with toys captivates baby’s attention. Additional features include a secure three-point restraint and a machine washable and dryer safe seat pad. Folds flat for portability. Learn More$65.00Not Available
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Fisher Price Woodland Friends SpaceSaver Jumperoo®
Baby’s favorite Fisher-Price® Woodland Friends are ready to play on the soft-sided activity toy arch—with even more hands-on fun right at baby’s fingertips! There’s a colorful, light-up rainbow-key piano to play, a wiggly-jiggly froggy teether to chew, a clacker ring bar with 3 colorful rings to slide back and forth, and a caterpillar to click-click-click! And that’s not all! Because baby’s natural jumping and kicking actions send the seat bouncing up and down with lights, sounds and music to reward baby’s jumping! It’s easy to assemble, 4-position height-adjustable (so it “grows” with baby!), and the soft, fabric seat removes for machine- washable convenience. Updated spacesaver styling lets you easily fold the whole frame flat for portable play or space-saving storage. And now the bouncy spring is in the back, enclosed in a soft-fabric cover! Learn More$70.00Not Available
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Fisher Price Jumbo Playmat
Bright colors, patterns, animal friends, and a comfy place to relax—with plenty of room to explore the sunny beach scene! Baby can lay and play, or enjoy tummy time fun, playing with toys like a friendly fish teether, seashell clackers, plush jingle crab and starfish mirror. Extra loops let you bring your own linkable toys to the mat, adding even more fun! Folds easily for use on-the-go. Mat measures 40” X 58” and is machine washable and dryer safe. Learn More$35.00Not Available
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Fisher Price Rainforest Friends SpaceSaver Jumperoo®
Baby’s favorite Fisher-Price® Woodland Friends are ready to play on the soft-sided activity toy arch—with even more hands-on fun right at baby’s fingertips! There’s a colorful, light-up rainbow-key piano to play, a wiggly-jiggly froggy teether to chew, a clacker ring bar with 3 colorful rings to slide back and forth, and a caterpillar to click-click-click! And that’s not all! Because baby’s natural jumping and kicking actions send the seat bouncing up and down with lights, sounds and music to reward baby’s jumping! It’s easy to assemble, 4-position height-adjustable (so it “grows” with baby!), and the soft, fabric seat removes for machine- washable convenience. Updated spacesaver styling lets you easily fold the whole frame flat for portable play or space-saving storage. And now the bouncy spring is in the back, enclosed in a soft-fabric cover! Learn More$70.00Not Available
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Fisher Price Sweetheart Sensory Gym
Get ready for lots of wigglin’, jigglin’, gigglin’ fun! A unique Wiggle Bar and 7 activity toys, including a take-along turtle that plays up to 10 minutes of music, keep baby reaching, grabbing and oh-so-busy on a comfy, padded, portable play mat. The Fisher-Price Wigglin’ Play Gym features 3 modes of play that grow with baby: Lay & Play, Tummy Time and Take-Along Music. You can even rearrange the linkable toys on the arches or on the mat’s two loops to change the experience every time baby plays! Learn More$40.00Not Available
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