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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Rainforest Melodies & Lights Deluxe Gym
Bring the rainforest to life with music, lights and nature sounds that respond to baby’s movement. Linkable toys, busy activities and a soft mat make lay & play and tummy time so much fun! Learn More$70.00Not Available
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Fisher Price Laugh & Learn Stride-to-Ride Puppy
Whether baby is sitting, walking or riding, puppy is full of rewarding music, lights and playtime excitement for little ones who are learning to walk. More than 50 songs, tunes and phrases teach baby all about letters, numbers, colors, shapes, greetings, manners, opposites and more. Baby can sort colorful blocks and “feed” them to puppy too, unlocking fun surprises and learning content. As baby pushes along, puppy’s nose and collar light up, fun songs play, his soft ears flop around and his head swivels side-to-side. A wide wheel base provides sturdy support. Easily converts from walker to ride-on. Learn More$140.00Not Available
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Fisher Price Musical Lion Walker
Baby’s actions make fun things happen—helping baby discover cause & effect. And there’s a peek-a-boo mirror for self-discovery, too! Requires 2 AA batteries, not included. Learn More$25.00Not Available
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Fisher Price Rockin’ Tunes Giraffe
The more baby rocks, the more baby is rewarded with exciting music, dancing lights and fun phrases that encourage baby to keep going…and growing! Music builds as baby rocks; four lights dance up and down the friendly giraffe’s mane! Stable rocker base makes it fun and easy for baby to climb on & off and rock back & forth, and the bat-at rollerball lets baby activate music, lights and phrases, too. Learn More$40.00Not Available
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Fisher Price Princess Mommy Stroll-Along Musical Walker
When your little one is ready for walking, the Fisher-Price Princess Mommy Stroll-Along Musical Walker is ready to provide the steady support she needs! The wide, stable base and easy-grasp handle help steady first steps, and sweet music & lights accompany her as she strolls along. It’s an adorable way to encourage gross motor development and early role play – with lots of fun, hands-on activities, too. Learn More$30.00Not Available
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Fisher Price Luv U Zoo Deluxe Musical Mobile Gym
Adorable animal friends make baby feel right at home on the big, round, cozy mat! There’s lots to see and do overhead and all around. Baby will love to watch the spinning mobile with dancing lights and lively music. The soft elephant gives baby a boost for easier tummy-time play. You can reposition toys on the arches or mat, and even take them along wherever baby goes! Requires 4 AA batteries. Learn More$60.00Not Available
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Fisher Price Discover ’n Grow Jumbo Playmat
Bright colors, high contrast, animal friends, and a comfy place to relax—with plenty of room to explore! Baby can lay and play, or enjoy tummy time fun, playing with toys like a crinkle ear elephant, froggy rattle, fish clackers and more. Extra loops let you bring your own linkable toys to the mat (sold separately), adding even more fun! Folds easily for use on-the-go. Learn More$40.00Not Available
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Fisher Price Sing-Along Musical Friends Gym
While baby’s enjoying the music, she can bat at the overhead toys, lying on her back. Then, as baby grows, roll over for tummy time and explore the colorful, comfy mat. Seven repositionable toys add to the sing-along fun, including a deluxe take-along unit with both lights and music. Link any of the toys to your stroller for even more fun on-the-go! Gym folds easily for portability and storage. Learn More$60.00Not Available
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