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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Growing Baby Stacking Activity Home
Three stacking activity blocks with peek-a-boo windows and doors to open and close, rollers to spin, textures to touch, and animal friends to discover make it easy for baby to build a “house-full” of hands-on fun from bottom to top! Each block is easy for baby to grasp, stack and shake for fun rattle-bead sounds! Learn More$10.00Not Available
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Fisher Price My Little SnugaMonkey Activity Friend
This soft, cuddly monkey is the perfect pal for entertaining baby wherever you go. Five activities encourage play, including a mirror, clackers, rattle beads, and two teethers. Learn More$15.00Not Available
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Fisher Price Learn with Lights Piano
Colorful light-up keys, fun instrument sounds and 3 distinct grow-with-me levels of play encourage “all-around” music-making fun…with motion-activated lights & sounds rewards for a “rocking” good time! Learn More$16.00Not Available
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Fisher Price DISNEY PRINCESS Musical Princess Mirror
Mirror, mirror on the floor – here’s an activity toy Baby will adore! When Baby shakes the “magic“ wand, bats at Cinderella figure, spins the rollerball, or sounds the clacker beads, this sounds-and-motion activated mirror responds with dancing lights, sweet songs, fun sounds and princess phrases! Learn More$40.00Not Available
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Fisher Price Smart Phone Blue
A fresh, sleek phone, just for baby! Press any of the “app” tile buttons to hear more than 20 songs and phrases about numbers, counting, greetings and more. Light dances along to the music. Baby can also move the slider back and forth to activate additional songs and sounds. Learn More$10.00Not Available
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Fisher Price Move ’n Groove Xylophone
It’s a new twist on classic xylo play—motion-activated music and lights put baby in control of the fun. Younger babies can bat at the roly-poly base for wobble action, lights and sounds. Older babies can tap on the keys to create their own song! Learn More$15.00Not Available
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Fisher Price Disney Baby MINNIE MOUSE Pop-Up Surprise
Minnie Mouse and her friends Daisy, Fifi and Figaro are ready to surprise Baby with pop-up action and sweet music. Toggling the bone, turning the flower, sliding the bow and pressing the heart all help Baby develop fine motor skills – and reward your little one with a pop-up character and a pretty little ditty! The music and pop-up action help stimulate Baby’s developing senses – and teach how actions make things happen! There’s even a handle for easy, on-the-go play! Learn More$20.00Not Available
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Fisher Price Growing Baby Peek-a-boo! Book
Play peek-a-boo with baby’s favorite animal friends! Turn the pages or press the sun to activate lights, a fun song, phrases and music. Colorful illustrations invite baby to turn each page and discover what’s next! Learn More$10.00Not Available
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