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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Fisher Price Laugh & Learn Learning Workbench
It’s time to work and play, it’s time to build today! Your little fixer can pound, tap, spin, slide and drill while discovering the alphabet, counting, shapes, colors, opposites and actions. Three interactive learning modes and lots of tool friends bring the workbench to life, with 15+ sing-along songs and tunes, along with lively music, fun sounds and phrases. There’s a dancing drill, spinning vise, twirling paint roller, count-and-slide ruler, and rattling hammer. Baby can tap and pound three light-up pegs and sing a counting song. Volume control for quiet play. Requires 3 AA batteries. Learn More$29.00Not Available
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Fisher Price Growing Baby Musical Xylo Fish
Babies love music and rhythms that encourage moving. The Musical Xylo Fish lets them make their own sounds to move and groove to! Rocking the fish and tapping the keys help baby understand cause and effect. Fun music and sounds stimulate auditory skills. And gross motor skills develop as baby grasps and taps the starfish mallet. Learn More$11.00Not Available
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Fisher Price Laugh & Learn Sweet Sounds Picnic
Picnic time is really sweet with treats to sort and share, a basket to carry, and plenty of learning and singing on the menu. Picnic blanket encourages shape-matching with four colorful shapes. As baby places shapes into the picnic basket, it “magically” recognizes shapes and colors! All pieces store inside, so you can take the picnic wherever baby goes! Learn More$20.00Not Available
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Fisher Price Laugh & Learn Magical Musical Mirror
It’s more than pretty—this vanity is loaded with learning fun! Delightful songs and phrases introduce ABCs, colors, textures, greetings and more. Charming accessories encourage role play. Requires 3 AA batteries. Learn More$30.00Not Available
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Fisher Price Laugh & Learn Click 'n Learn Remote
Put baby in control of the fun—with a remote that’s just their size! Realistic styling inspires role play, while sing-along songs, tunes and phrases help baby learn about numbers, colors, opposites, shapes and more. Requires 2 AAA batteries. Learn More$10.00Not Available
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Fisher Price Laugh & Learn My Pretty Learning Purse
Ready to go? Baby will be, with an adorable purse that introduces ABCs, numbers, colors, opposites and more with sing-along songs, tunes and lots of accessories. Includes a “magic” open/close handle that rewards baby with music and first words. Sweet! Requires 2 AA batteries. Learn More$19.00Not Available
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Fisher Price Laugh & Learn Puppy's Piano
Puppy’s Piano features the Laugh & Learn Puppy character, with his light-up nose and four light-up, musical keys. Three modes of play – learning, music and bilingual – introduce baby to counting, colors, animal sounds, greetings and first words in English and Spanish. Baby can press piano keys to hear learning content, or play notes and tunes. It’s the perfect size for fun at home or away! Learn More$19.00Not Available
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Fisher Price Growing Baby Stack & Roll Choo Choo
Stack, nest, connect and roll along with this friendly animal train! Each train car features a colorful animal, interesting textures and a letter to learn. Stack from big-to-little or nest one-inside-another to help baby understand size relationships and how things fit together! Connect the train cars together – rolling wheels encourage baby to push the train along. Learn More$7.00Not Available
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