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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Laugh & Learn Smart Stages Vacuum in White
Push the vacuum along to hear songs and phrases that introduce colors, shapes, letters and more. Baby can press three light-up shape buttons and toggle the on/off switch to activate more fun songs. No fussy cords, plugs or hassle. Learn More$25.00Not Available
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Fisher Price Laugh & Learn Singin’ Soccer Ball
Baby will love discovering numbers, counting, colors and opposites, and learning about teamwork and taking turns. The soft, baby-friendly ball is easy to grasp and roll, with fun sounds, songs and tunes to encourage play. It’s even machine washable after electronics are removed. Ready, set, go-o-o-al! Learn More$15.00Not Available
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Fisher Price Little Superstar™ Step ’n Play Piano
Not only does the Little Superstar™ Step ’n Play Piano have toys to keep baby’s hands busy—it also rewards baby’s feet! With every step on the keys, there’ll be fun music and dancing lights to encourage baby’s natural stepping motion. It starts out as a musical activity station for baby with plenty of toys to help entertain and develop skills. It’s also a self-contained walker with a seat that lets baby walk back & forth and spin all around in one safe area. As baby grows into a toddler, you can remove the seat to create a fun musical play space for your little superstar to perform! Requires 3 C batteries (not included). Learn More$110.00Not Available
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Fisher Price Laugh & Learn Smart Stages Crawl Around Car in Red
Fisher-Price Laugh & Learn Smart Stages Crawl Around Car puts baby in the driver’s seat of a stationary car that comes fully loaded, inside and out, with grow-with-me options for learning and play! The interactive lights and sounds dashboard keeps baby busy with a light-up baby “GPS”, a horn to honk, gears to shift, and more! Three Smart Stages levels of play, over 75 sung songs, tunes and phrases, and lots of physical activities that grow with baby from sit & play, to crawl, to stand & cruise help fuel physical development, interactive learning fun, and imaginative adventures. (Please note: Car is stationary.) Learn More$65.00Not Available
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Fisher Price Laugh & Learn Sing 'n Learn Shopping Tote
Imagination & Creativity Realistic play pieces inspire role play and imagination – baby can pretend to grocery shop just like mom and dad! Learn More$15.00Not Available
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Fisher Price Grow With Me Piano
Making music, playing with animal friends, keeping little hands (and feet!) busy—it’s all extra-fun from the start with a colorful light-up piano, a playful monkey friend, and four different ways to play as baby grows! Learn More$21.00Not Available
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Fisher Price Kick & Play Piano
You’ve seen how your baby’s legs start moving with excitement. Now those kicks can lead to something even more exciting and special, with musical rewards, dancing lights and adorable friends. It’s one rockin’ piano that you can easily attach to the crib, and then move to the floor as baby grows! Two musical modes let baby enjoy a continuous melody of songs and sounds, or build a song by kicking and tapping the keys. Includes power/volume control. Learn More$25.00Not Available
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Fisher Price Laugh & Learn Smart Stages Tea Cart Walker
Time to share a pot of tea—with two cups, tasty treats and plenty of songs, sounds and fun phrases! Push the tea cart along to help steady first steps and to hear rewarding songs and musical tunes. When baby twists the tea pot, phrases and sounds bring it to life. Pressing three colorful shapes introduces colors and shapes. While baby is busy hearing about manners and sharing, she can toggle the teacups or slide the cupcake for early role play fun. Learn More$35.00Not Available
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