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Fisher Price

Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.” So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks. Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies. We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones. To keep bringing joy to generations.

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  1. Fisher Price Brilliant Basics Fun to Fix Gift Set Fisher Price Brilliant Basics Fun to Fix Gift Set

    Fisher Price Brilliant Basics Fun to Fix Gift Set

    Baby boys are so adorable! Keep him busy with these fun tools—each with very practical teethable features. Learn More
    $11.00

    Not Available

  2. Fisher Price My Little SnugaMonkey Activity Friend Fisher Price My Little SnugaMonkey Activity Friend

    Fisher Price My Little SnugaMonkey Activity Friend

    This soft, cuddly monkey is the perfect pal for entertaining baby wherever you go. Five activities encourage play, including a mirror, clackers, rattle beads, and two teethers. Learn More
    $15.00

    Not Available

  3. Fisher Price Rockin’ Gear Gift Set Fisher Price Rockin’ Gear Gift Set

    Fisher Price Rockin’ Gear Gift Set

    All the gear your baby needs to rock the crib! This colorful set of musical accessories includes jingle headphones, clacker records and a microphone rattle with multi-colored lights. Each toy encourages baby to grasp, shake and groove along to rewarding sounds. Learn More
    $13.00

    Not Available

  4. Fisher Price Roar ’n Ride Lion Fisher Price Roar ’n Ride Lion

    Fisher Price Roar ’n Ride Lion

    Fun music and motorized-motion dance moves make Fisher-Price® Roar ’n Ride Lion the perfect backseat buddy for baby! He comes to life with four different dance jams and awesome dance moves whenever baby shakes the wrist rattle. Suction-bar attachment makes it quick and easy to attach to a car window, and just as easy to remove. Learn More
    $30.00

    Not Available

  5. Fisher Price Growing Baby® Shake & Rattle Bead Ball Fisher Price Growing Baby® Shake & Rattle Bead Ball

    Fisher Price Growing Baby® Shake & Rattle Bead Ball

    A busy ball for baby to explore that’s easy to grasp & shake! Features a variety of colorful beads for baby to turn, slide and spin for sensory stimulation and fine motor development, There’s even a mirror on top for self-discovery! Learn More
    $7.00

    Not Available

  6. Fisher Price Brilliant Basics Baby’s First Purse Fisher Price Brilliant Basics Baby’s First Purse

    Fisher Price Brilliant Basics Baby’s First Purse

    This pretty purse is perfect for go-anywhere fun, with its rattling coins, teethable key and mirrored heart. Sweet! Learn More
    $6.00

    Not Available

  7. Fisher Price Brilliant Basics Diamond Ring Rattle Fisher Price Brilliant Basics Diamond Ring Rattle

    Fisher Price Brilliant Basics Diamond Ring Rattle

    A BIG diamond ring with rattling bling and a teether for baby – it’s just the thing! Easy to grasp and shake too. Learn More
    $5.00

    Not Available

  8. Fisher Price Brilliant Basics Hammerin’ Rattle Fisher Price Brilliant Basics Hammerin’ Rattle

    Fisher Price Brilliant Basics Hammerin’ Rattle

    Your little handyman will love to shake this hammer for rattling fun, or spin the ball on its base. There’s even a loop to add a link! Learn More
    $5.00

    Not Available

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