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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
Fisher-Price-Shop by Category
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Fisher Price Laugh & Learn Storybook Rhymes
Turn each page to hear favorites like “Pat-a-Cake” or “Row, Row, Row Your Boat”. All the while, Baby will be learning about counting, first words, letters, numbers, shapes and more—so much learning fun in store! Learn More$15.00Not Available
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Fisher Price Laugh & Learn Counting With Puppy Book
Favorite Laugh & Learn® characters help teach baby to count! “Counting With Puppy” is a story that brings Baby’s favorite Laugh & Learn® characters to life and helps teach them to count from 1-10! Baby turns the pages to hear the story of Puppy’s day and be encouraged to count the different objects they see. Along the way, Baby can press the sun button to see it light up and “dance” to the story. Learn More$10.00Not Available
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Fisher Price Laugh & Learn Smart Stages Tea Set
Three levels of play with songs, phrases & sounds for your little one’s age & stage! Time to share a pot of tea—with two pretty cups, a sweet cake (three stackable layers), and plenty of songs, sounds and fun phrases to go around! Introduce the delights of pretend play while helping baby learn about sharing, manners, colors, greetings and more. She’s sure to thank you! Learn More$20.00Not Available
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Fisher Price Peek ’n Squeak Bunny
Black-and-white patterns, bright colors, a squeaker sound, and a friendly pop-up pal make this toy just right for a newborn. Baby can grasp the soft handles and clackers, explore textures, and pull the carrot for a peek-a-boo surprise. The bunny pops up with a squeak—and comes right out of the colorful fabric box for one-on-one play. Learn More$13.00Not Available
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Fisher Price Mix & Match Blocks
Three soft blocks in a fabric case…with four sides of fun for baby to discover on each one! High-contrast patterns in black and white help younger babies develop visual skills. As baby grows, bright colors, interesting textures, fun rattle and jingle sounds, and exciting bumbling action help stimulate baby’s senses. Numbers introduce baby to 1,2,3s, pictures introduce baby to first objects, and a shiny mirror invites self-discovery! Learn More$15.00Not Available
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Fisher Price My Pretty Learning Compact
This adorably pink compact is the perfect learning friend for baby! Open and close or press any of the four buttons to activate pretty songs and phrases about opposites, colors and counting. There’s even a shiny mirror so baby can check out her sweet smile. Includes compact with soft puff and rattle lipstick for early role play. Learn More$10.00Not Available
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Fisher Price Growing Baby Stacking Activity Home
Three stacking activity blocks with peek-a-boo windows and doors to open and close, rollers to spin, textures to touch, and animal friends to discover make it easy for baby to build a “house-full” of hands-on fun from bottom to top! Each block is easy for baby to grasp, stack and shake for fun rattle-bead sounds! Learn More$10.00Not Available
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Fisher Price My Little SnugaMonkey Activity Friend
This soft, cuddly monkey is the perfect pal for entertaining baby wherever you go. Five activities encourage play, including a mirror, clackers, rattle beads, and two teethers. Learn More$15.00Not Available
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