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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
Fisher-Price-Shop by Category
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Brand categories
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Fisher Price Brilliant Basics Snap-Lock® Caterpillar
Snap them together, pull them apart—a friendly caterpillar gives a new twist to favorite bead building fun! Six colorful beads connect with other Snap-Lock® Beads. Learn More$9.00Not Available
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Fisher Price Go Baby Go! Silly Sounds Frog
A cheerful frog that’s full of fun—with music, sounds and rewarding activities to keep baby busy and entertained! Requires 2 AA batteries. Learn More$12.00Not Available
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Fisher Price Laugh & Learn Puppy's Piano
Puppy’s Piano features the Laugh & Learn Puppy character, with his light-up nose and four light-up, musical keys. Three modes of play – learning, music and bilingual – introduce baby to counting, colors, animal sounds, greetings and first words in English and Spanish. Baby can press piano keys to hear learning content, or play notes and tunes. It’s the perfect size for fun at home or away! Learn More$19.00Not Available
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Fisher Price Laugh & Learn Click 'n Learn Remote
Put baby in control of the fun—with a remote that’s just their size! Realistic styling inspires role play, while sing-along songs, tunes and phrases help baby learn about numbers, colors, opposites, shapes and more. Requires 2 AAA batteries. Learn More$10.00Not Available
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Fisher Price Laugh & Learn Magical Musical Mirror
It’s more than pretty—this vanity is loaded with learning fun! Delightful songs and phrases introduce ABCs, colors, textures, greetings and more. Charming accessories encourage role play. Requires 3 AA batteries. Learn More$30.00Not Available
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Fisher Price Laugh & Learn Learning Lantern
Ready to learn, ready to play? A musical lantern lights the way! Seven sing-along songs, fun phrases, nature sounds and activities keep baby busy while learning about numbers, counting, animals, day and night, and more. Requires 3 AA batteries. Learn More$16.00Not Available
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Fisher Price Laugh & Learn Learning Phone
Hello, it’s for you! Baby can hear learning songs and musical ditties, along with realistic phone sounds, greetings, letters, numbers, colors and more. Plays 3 sing-along songs and 3 instrumental tunes, with a smiling puppy friend who sings along on the light-up display. It’s a great way to introduce early role play! Learn More$15.00Not Available
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Fisher Price Brilliant Basics Activity Puzzle
Which one goes where? A matching puzzle full of busy activities is a great way to enhance baby’s developing skills! Learn More$11.00Not Available
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