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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Laugh & Learn Smart Stages Vacuum in White
Push the vacuum along to hear songs and phrases that introduce colors, shapes, letters and more. Baby can press three light-up shape buttons and toggle the on/off switch to activate more fun songs. No fussy cords, plugs or hassle. Learn More$25.00Not Available
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Fisher Price Laugh & Learn Smart Stages Mower
The mower includes Smart Stages technology, an exciting new way to change the learning content as baby grows. No fussy cords, plugs or hassle. Every baby develops at their own pace, and Smart Stages technology gives you the ability to select the stage that’s best for your child! There are a variety of developmentally appropriate songs, phrases and sounds within three levels of play. Learn More$25.00Not Available
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Fisher Price Musical Lion Walker
Baby’s actions make fun things happen—helping baby discover cause & effect. And there’s a peek-a-boo mirror for self-discovery, too! Requires 2 AA batteries, not included. Learn More$25.00Not Available
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Fisher Price Scoop & Whirl Popper
Calling all walkers! This friendly push-along character scoops up colorful balls, whirls them around, and sends them popping! Not only will your child have fun playing with this toy, but they’ll also be encouraged to walk, helping them strengthen balance and coordination skills. Requires 2 AA batteries. Learn More$21.00Not Available
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Fisher Price Shake ’n Beats Tambourine
It’s a tambourine that’s just the right size for little hands to bat, grasp and tap. Bright colors, clacker sounds and a large, shiny mirror help to strengthen baby’s senses as she rocks out. Roly-poly rocking action adds to the fun! Learn More$7.00Not Available
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Fisher Price My Little SnugaMonkey 1-2-3 Crawl-Along Monkey
Entertain the youngest babies during tummy time with a mirror for self-discovery and sensory stimulation. Sitting babies can bat at the monkey and be rewarded with fun songs and lights! And when baby’s ready to crawl, unlock the base so baby can push the friendly monkey character along and be encouraged to crawl to lights and exciting songs! Learn More$18.00Not Available
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Fisher Price Animal Friends Discovery Car
Put baby in the driver’s seat with this colorful car that’s loaded with fun mechanical sounds and busy activities that help get fine motor skills revved up! There’s a door for baby to open & close, peek-a-boo friends to discover, clacker beads to slide,wheels to spin, birds to click and much more! Introduce baby to their new best friends with the Fisher-Price® Animal Friends Discovery Car. Learn More$10.00Not Available
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Fisher Price Growing Baby Animal Activity Panel
The Fisher-Price Growing Baby Animal Activity Panel offers a variety of fine motor activities to keep baby busy and entertained! There’s a big mirror for self-discovery, a peek-a-boo slider for baby to play hide-and-seek with adorable Growing Baby animals, and a lion squeaker. Learn More$20.00Not Available
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