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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Tubtime Bath Squirters Whale
Floating crab squirter adds fun to baby’s bath! It’s easy for baby to grasp and squeeze—and so much fun to fill with water and squirt! Look for starfish, whale and dolphin Tubtime Squirters, too. (Each sold separately and subject to availability.) Learn More$1.00Not Available
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Fisher Price Tubtime Bath Squirters Starfish
Floating crab squirter adds fun to baby’s bath! It’s easy for baby to grasp and squeeze—and so much fun to fill with water and squirt! Look for starfish, whale and dolphin Tubtime Squirters, too. (Each sold separately and subject to availability.) Learn More$1.00Not Available
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Fisher Price 4-in-1 Sling ’n Seat Tub
Four-stage bath center now features “Sit-Me-Up Support” to aid unsteady sitters in the tub. From newborn, to infant to toddler, this tub adapts to Mom’s and baby’s changing needs at every stage! Learn More$40.00Not Available
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Fisher Price Float Around Bath Friends
Join two playful friends in the bath for floating fun! Baby can bat at the hippo and lion on either end to see them flip and hear them rattle. Learn More$6.00Not Available
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Fisher Price Shake ʼn Go! Speed Boat
Fisher-Price® is shaking things up by taking Shake ʼn Go!® action to the bathtub with a line of boats that float and race in water! This Speed Boat is ergonomically designed, making it just the right size for preschool hands to grasp and shake. Simply shake it up to start the engine. Then set it down to watch it race across the water and hear fun engine sounds. The more kids shake it, the further it drives! Learn More$14.00Not Available
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Fisher Price Thomas & Friends™ Thomas Railroad Rewards™ Potty
Thomas helps keep potty training on track with fun train sounds and a tune to reward every success! Three different stages allow Thomas Railroad Rewards™ Potty to “grow” with your child’s training. First it’s a potty seat with a built-in sensor that knows when to reward success with fun train sounds and music. The bowl easily removes for easy cleaning, and there’s a built-in splashguard for boys. When your child’s ready to transition to the toilet, the potty ring removes for use on most toilet seats, and the base converts to a sturdy stepstool. Built-in potty ring handles on a seat that’s just their size help toddlers feel secure on a big toilet, making the transition easier for everyone. Learn More$28.00Not Available
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NewFisher Price Ducky Fun 3-in-1 Potty
Toddlers starting the training process love reinforcements and character friends that make them want to try again and again. And you’ll love this potty gives you three products in one! A little ducky friend to visit, and music and sounds when they’re successful. As your little one grows, he can take the ducky fun to the grownup toilet, then use it as a stepstool! Requires 3 AA batteries. Learn More$48.00Not Available
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Fisher Price Ocean Wonders Aquarium Bath Center
Make bath time more comfortable for you and baby with the Pink Sparkles Tub that grows with baby girl from newborn to toddler! The unique sling supports and cradles your newborn comfortably and safely. As she grows, the sling can be adjusted to hang from the narrow end of the tub to provide reclining support. When she needs more room, she can sit at the wider end of the tub. Bathtime accessories and an infant head support included. Learn More$37.00Not Available
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