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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Fisher Price Laugh & Learn Click 'n Learn Remote
Put baby in control of the fun—with a remote that’s just their size! Realistic styling inspires role play, while sing-along songs, tunes and phrases help baby learn about numbers, colors, opposites, shapes and more. Requires 2 AAA batteries. Learn More$10.00Not Available
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Fisher Price Laugh & Learn My Pretty Learning Purse
Ready to go? Baby will be, with an adorable purse that introduces ABCs, numbers, colors, opposites and more with sing-along songs, tunes and lots of accessories. Includes a “magic” open/close handle that rewards baby with music and first words. Sweet! Requires 2 AA batteries. Learn More$19.00Not Available
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Fisher Price Laugh & Learn Puppy's Piano
Puppy’s Piano features the Laugh & Learn Puppy character, with his light-up nose and four light-up, musical keys. Three modes of play – learning, music and bilingual – introduce baby to counting, colors, animal sounds, greetings and first words in English and Spanish. Baby can press piano keys to hear learning content, or play notes and tunes. It’s the perfect size for fun at home or away! Learn More$19.00Not Available
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Fisher Price Go Baby Go! Silly Sounds Frog
A cheerful frog that’s full of fun—with music, sounds and rewarding activities to keep baby busy and entertained! Requires 2 AA batteries. Learn More$12.00Not Available
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Fisher Price Infant-to-Toddler Rocker Safari
A seat for play, a seat for feeding, a seat for rest—and it grows with baby! Bat-at toys keep baby entertained and help strengthen baby’s senses. Calming vibrations and a reclining seat help soothe. Easy transitions let you use if from infant to toddler—up to 40 lbs (18 kg). Learn More$45.00Not Available
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Fisher Price Infant-to-Toddler Rocker Bunny
A seat for play, a seat for feeding, a seat for rest—and it grows with baby! Bat-at toys keep baby entertained and help strengthen baby’s senses. Calming vibrations and a reclining seat help soothe. Easy transitions let you use if from infant to toddler—up to 40 lbs (18 kg). Learn More$45.00Not Available
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Fisher Price 3-in-1 Projection Soother
A sweet crib soother provides a variety of options to soothe baby to sleep. Use on the crib, on the dresser, or on-the-go. Three modes let mom customize up to 30 minutes of music and a colorful starlight projection show to baby’s preference. Learn More$25.00Not Available
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Fisher Price Tubtime Bath Squirters Starfish
Floating crab squirter adds fun to baby’s bath! It’s easy for baby to grasp and squeeze—and so much fun to fill with water and squirt! Look for starfish, whale and dolphin Tubtime Squirters, too. (Each sold separately and subject to availability.) Learn More$1.00Not Available
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