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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price 2-in-1 Sensory Stages Bouncer
A bouncer with a toy bar that grows with your developing baby! The two-sided toy bar features developmentally appropriate colors, toys, music and sounds for your growing baby. Little ones can enjoy a high-contrast, black, white and red toy bar that encourages visual skills. Sweet songs and calming vibrations help soothe younger babies, too. As baby grows, turn the toy bar around to keep older babies entertained with a colorful toy bar full of animal friends and upbeat tunes and sounds. Three hanging toys delight baby at any age and encourage reaching, grasping and batting. The pull-down flower activates an eye-tracking light-show along the mirror and lion mane. Learn More$55.00Not Available
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Fisher Price Deluxe Infant-to-Toddler Rocker
A seat for play, a seat for feeding, a seat for rest—it’s a stationary seat and rocker in one—that grows with baby! Bat-at toys keep baby entertained and help strengthen baby’s senses. Calming vibrations and a reclining seat help soothe. Easy transitions let you use if from infant to toddler—up to 40 lbs (18 kg). Learn More$55.00Not Available
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Fisher Price Infant-to-Toddler Rocker
A seat for play, a seat for feeding, a seat for rest—and it grows with baby! Bat-at toys keep baby entertained and help strengthen baby’s senses. Calming vibrations and a reclining seat help soothe. Easy transitions let you use if from infant to toddler—up to 40 lbs (18 kg). Learn More$45.00Not Available
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Fisher Price My Little SnugaMonkey Deluxe Bouncer
Snuggly, soft and comfy in pink—all for your sweet little one! Premium, plush fabrics contour to baby for cuddly support of the head, neck and sides. Up to 20 minutes of music and calming vibrations make it even more soothing. And when it’s time for play, a removable overhead pink chandelier with toys captivates baby’s attention. Additional features include a secure three-point restraint and a machine washable and dryer safe seat pad. Folds flat for portability. Learn More$60.00Not Available
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Fisher Price My Little Snugakitty™ Deluxe Bouncer
Snuggly, soft and comfy in pink—all for your sweet little one! Premium, plush fabrics contour to baby for cuddly support of the head, neck and sides. Up to 20 minutes of music and calming vibrations make it even more soothing. And when it’s time for play, a removable overhead pink chandelier with toys captivates baby’s attention. Additional features include a secure three-point restraint and a machine washable and dryer safe seat pad. Folds flat for portability. Learn More$60.00Not Available
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Fisher Price Sit-Me-Up Floor Seat - Frog
Portable seat helps baby sit up and play! Fisher-Price® Sit-Me-Up Floor Seat is the perfect portable seat for younger babies who are strong enough to support their own head, but who can’t quite sit up by themselves yet! The comfortable, supportive fabric seat and wide, sturdy base lets baby sit up, see and interact with the world around. Two linkable toys within baby’s reach offer sensory-stimulating, fine motor-skill-building fun. The fabric seat pad is easy to remove, and it’s machine washable. Portable sit-me-up seat is easy to assemble…and just as easy to fold flat for take-along or spacesaver storage! Learn More$40.00Not Available
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Fisher Price My Little Snugabear Deluxe Bouncer
Snuggly, soft and comfy in pink—all for your sweet little one! Premium, plush fabrics contour to baby for cuddly support of the head, neck and sides. Up to 20 minutes of music and calming vibrations make it even more soothing. And when it’s time for play, a removable overhead pink chandelier with toys captivates baby’s attention. Additional features include a secure three-point restraint and a machine washable and dryer safe seat pad. Folds flat for portability. Learn More$60.00Not Available
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Fisher Price Rainforest Friends Infant-to-Toddler Rocker
A seat for play, a seat for feeding, a seat for rest—and it grows with baby! Bat-at toys keep baby entertained and help strengthen baby’s senses. Calming vibrations and a reclining seat help soothe. Easy transitions let you use if from infant to toddler—up to 40 lbs (18 kg). Learn More$45.00Not Available
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