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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Perfect Position 4-in-1 Nursing Pillow
With its unique design and grow-with-baby positions, the Fisher-Price® Perfect Position 4-in-1 Nursing Pillow is the “breast” solution for new moms! This soft, U-shaped “high/low” pillow helps make breastfeeding or bottle feeding convenient and comfortable for moms and babies of all shapes and sizes. Learn More$40.00Not Available
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Fisher Price Ultra-Lite Day & Night Play Yard - Morning Cloud
Take some weight off your shoulders with a portable play yard that’s just half the weight of other popular play yards, with all the same great features, and more. It’s everything you and baby need to play, sleep, change and repeat —at home or on the go! At only 15 lbs, it’s super lightweight and easy-peasy to take down, pop up and pack away in just a few quick, simple steps. A supportive seat back, cushioned head support and three-point restraint keep baby comfy in the inclined sleeper – the way lots of babies sleep best. Learn More$140.00Not Available
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Fisher Price Scoop 'n Pour Bath Pals
Pour on the bathtime fun with these 3 chunky aquatic friends – a fish, whale and crab – that split apart for double the scoop, pour and strain play! The crab even has a water wheel to provide bat-at fun for baby! All characters easily snap together again, and are the perfect size for little hands to grasp & hold. Learn More$8.00Not Available
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Fisher Price Splash & Play Bath Bar
Attach the suction bar to the side of the tub and “splash” up the fun at bathtime! The 6 removable toys give little ones lots of ways to mix, match and play! There’s a scoop-and-strain fish, spinning starfish and squirting whale as well as 3 fun, fill-and-pour activities! Learn More$19.00Not Available
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Fisher Price My Little Lamb™ Platinum Edition Calming Vibrations Tub
Three “grow-with-me” stages from newborn bath time tub to big toddler tub, each with optional calming vibrations, help baby relax in a soothing, spa-like bath! Secure fabric sling with padded My Little Lamb™ infant head support and adorable soft little lamb ears cradle newborns in just the right amount of water. As baby grows, Fisher-Price® My Little Lamb™ Platinum Edition Calming Vibrations Tub “grows,” too! Just remove the newborn sling and add the “baby stopper” insert for baby bath time. It puts baby at a gentle recline, helping to prevent slipping and sliding in the tub to make bath time less stressful for both of you. When older babies and toddlers are ready to sit up & play, the baby stopper insert removes to reveal a big toddler tub. The tub fits in most sinks, with a built-in drain plug that makes it easy to drain, clean and dry. And a hook makes it easy to hang on a shower rod or door for easy, space-saving storage! Learn More$43.00Not Available
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Fisher Price Go Wild™ Tub
Soft fabric sling keeps newborns and infants securely reclined in just the right amount of water. Includes a scoop-and-strain whale cup and soft spray rinse bottle for gentle washing and rinsing. When baby is ready to sit up and “go wild” for bath time fun, the sling removes to reveal a roomy toddler tub—and the whale cup and spray bottle are fun bath time toys! Fisher-Price® Go Wild™ Tub fits most kitchen sinks, with a plug for easy drain and clean. Learn More$35.00Not Available
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Fisher Price Rinse ’n Grow Tub
A “grow-with-me” bath sling and 3 stages of use make the Fisher-Price® Rinse ‘n Grow Tub the only tub you’ll need for baby—all the way from newborn to toddler! In Stage 1, the soft, machine-washable newborn sling comfortably cradles little ones at a gentle recline, in just the right amount of water. As baby grows and is ready for Stage 2, the sling easily adjusts to provide the right amount of support for older babies to sit more upright, while still helping to prevent slipping and sliding in the tub. Learn More$30.00Not Available
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Fisher Price My First Thomas & Friends™ Thomas Bath Squirter
It’s time for fun in the tub with Thomas & Friends Bath Squirters from Fisher-Price! Place Thomas in water, squeeze to fill him up, then squeeze again and watch him squirt water from his funnel! Turn bath time into a Thomas & Friends adventure with this Thomas Bath Squirter! Toddlers ages 12M+. Learn More$4.00Not Available
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