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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Comfort Vibe Play Wedge
Make tummy time as comfy as possible for baby, with a vibrating, crescent-shaped wedge! Calming vibrations help soothe as your little one pushes up on the supportive wedge for tummy time. 10 minutes of playful music and woodland themed toys (within baby’s reach) help keep the play exciting. And as baby grows, reposition the toys – the soft wedge provides support for sitting babies, too! Machine washable with electronics removed. Learn More$20.00Not Available
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Fisher Price Shakira First Steps Collection Count ’n Teethe Soft Book
Snuggle up for learning fun with a soft book featuring colorful characters, counting from 1-5, and lots to discover on all six pages—including a shiny mirror, peek-a-boo flap, crinkle page, satin-patch squeaker, soft ribbon and teether! Includes a link for take-along—clip it to baby’s stroller or diaper bag for play on the go! Learn More$10.00Not Available
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Fisher Price Snugabear Calming Vibrations Soother
Soothe baby at home or on the go! This cuddly plush bear helps newborns relax with up to ten minutes of music and gentle vibrations – just press the bear’s heart! Learn More$16.00Not Available
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Fisher Price Snugapuppy Calming Vibrations Soother
Soothe baby at home or on the go! This cuddly plush bear helps newborns relax with up to ten minutes of music and gentle vibrations – just press the bear’s heart! Learn More$16.00Not Available
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Fisher Price 3-in-1 Musical Activity Gym
Five linkable toys plus an adorable take-along musical fox with fun sounds and two music modes keep baby busy on a comfy, padded, portable activity play mat with two soft play gym arches overhead. Music plays for up to 10 minutes in long play music mode, and you can rearrange the linkable activity toys to change the experience for baby, every time she plays! Learn More$33.00Not Available
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Fisher Price Shakira First Steps Collection Kick & Play Piano Gym
Baby kicks. Music plays. And that’s just the beginning. Four linkable toys on the overhead lay & play gym, as well as the piano, encourage baby to bat, reach, kick and grasp. The shiny self-discovery mirror reflects a familiar, happy face. (Hi, Baby!) When baby’s ready for tummy time (an important developmental activity for baby), the arch and all its activities move down for hands-on fun. And when baby’s ready to sit & play, the piano is ready to “play,” too. Just like the linkable activity toys, the take-along piano is removable. Take musical piano fun and the other activity toy friends wherever baby goes! Learn More$55.00Not Available
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Fisher Price Laugh & Learn Learning Keys
Pressing one of the three learning icons activates pretty sing-along songs and music, introducing baby to letters, shapes, counting, colors and more. Light-up character face dances along to the music. Includes power/volume control for quiet play. Learn More$10.00Not Available
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Fisher Price Laugh & Learn Smart Stages Puppy
Say hello to baby’s first best friend. Puppy is the same soft, cuddly friend that responds to baby’s touch with silly sayings and sing-along songs – but now he’s got Smart Stages technology that changes the learning content as baby grows. He’s here to make sure learning never ends, responding to baby’s touch with silly sayings and lively sing-along songs about body parts, feelings and more. Press the heart to see it light up and twinkle to the music. Because every baby develops at their own pace, Smart Stages technology gives you the ability to select the stage that’s best for your child. There are a variety of developmentally appropriate songs, phrases and sounds within three levels of play. Puppy’s light-up heart even twinkles along to the music! Learn More$23.00Not Available
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