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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Giggle Gang Ralph
Meet Ralph, a new member of the Giggle Gang! This cute and cuddly raccoon friend responds to baby’s every shake and squeeze with tons of giggles and silly animal sounds! A big, stuffed tail and mischievous mask reflect raccoon’s silly personality. Bright colors, fun patterns and soft textures help stimulate baby’s senses. And just like baby, this adorable member of the Giggle Gang has his own cute (and contagious!) giggle! Learn More$13.00Not Available
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Fisher Price Giggle Gang Gracey
Meet Gracey, a new member of the Giggle Gang! This soft and cuddly owl responds to baby’s every shake and squeeze with tons of giggles and silly animal sounds! Bright patterns and colors reflect her wise personality, with soft textures to touch and feel, too. And just like baby, this adorable member of the Giggle Gang has her own cute (and contagious!) giggle! Learn More$13.00Not Available
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Fisher Price Giggle Gang Toby
Meet Toby, a new member of the Giggle Gang! This cute and cuddly bear responds to baby’s every shake and squeeze with tons of giggles and silly animal sounds! A big smile, cheerful colors and fun patterns reflect Toby’s fun personality, with soft textures to touch and feel, too. And just like baby, this adorable member of the Giggle Gang has his own cute (and contagious!) giggle! Learn More$13.00Not Available
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Fisher Price Giggle Gang Happy
Meet Happy, a new member of the Giggle Gang! This soft and cuddly hedgehog responds to baby’s every shake and squeeze with tons of giggles and silly animal sounds! Bright patterns and colors reflect her wise personality, with soft textures to touch and feel, too. And just like baby, this adorable member of the Giggle Gang has her own cute (and contagious!) giggle! Learn More$13.00Not Available
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Fisher Price Laugh & Learn Smart Stages Sis
She’s the same soft, cuddly friend that responds to baby’s touch with silly sayings and sing-along songs – but now Sis has Smart Stages™ technology that changes the learning content as baby grows! Because every baby develops at their own pace, Smart Stages™ technology gives you the ability to select the stage that’s best for your child. There are a variety of developmentally appropriate songs, phrases and sounds within three levels of play. Sis’ light-up heart even twinkles along to the music! Learn More$23.00Not Available
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Fisher Price Grow-With-Me Mobile
The Grow-With-Me Mobile comforts baby at naptime & bedtime and entertains baby during stroller time & playtime! As a crib mobile, colorful animal friends hang above to promote visual and eye-tracking skills while soothing lullabies or heartbeat sounds encourage auditory development. When baby gets older, just remove the animal mobile unit and it converts to a musical crib soother so they can keep the same, comforting bedtime routine. But that’s not the last they’ll see of their animal friends! Attach the mobile unit your stroller’s canopy to take those familiar faces along for the ride. And those animals are more than just fun to look at, they are also fun to play with! You can completely remove the giraffe, elephant and lion from the mobile unit to turn them into great take-along toys! Learn More$30.00Not Available
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Fisher Price Forest Friends Gift Set
A gift set of sweet Forest Friends is sized just right for little hands—and little mouths. The soft, sleepy bunny, click-clack froggy and wide-eyed owl each have a link for on-the-go fun. Learn More$12.00Not Available
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Fisher Price Sing-Along Musical Friends Gym
While baby’s enjoying the music, she can bat at the overhead toys, lying on her back. Then, as baby grows, roll over for tummy time and explore the colorful, comfy mat. Seven repositionable toys add to the sing-along fun, including a deluxe take-along unit with both lights and music. Link any of the toys to your stroller for even more fun on-the-go! Gym folds easily for portability and storage. Learn More$60.00Not Available
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