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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
Fisher-Price-Shop by Category
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Brand categories
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Fisher Price Brilliant Basics Spray ’n Lights Bath Whale
Rub-a-dub-dub—there’s a whale in the tub! Splishin’, splashin’ and sprayin’ all around baby’s bath, he moves as his spout lights up. Baby will love the water-spraying action and have fun with a fishy flutterball that floats! Learn More$17.00Not Available
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Fisher Price Laugh & Learn Magical Musical Mirror
It’s more than pretty—this vanity is loaded with learning fun! Delightful songs and phrases introduce ABCs, colors, textures, greetings and more. Charming accessories encourage role play. Requires 3 AA batteries. Learn More$30.00Not Available
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Fisher Price Brilliant Basics Activity Puzzle
Which one goes where? A matching puzzle full of busy activities is a great way to enhance baby’s developing skills! Learn More$11.00Not Available
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Fisher Price Laugh & Learn Puppy's Piano
Puppy’s Piano features the Laugh & Learn Puppy character, with his light-up nose and four light-up, musical keys. Three modes of play – learning, music and bilingual – introduce baby to counting, colors, animal sounds, greetings and first words in English and Spanish. Baby can press piano keys to hear learning content, or play notes and tunes. It’s the perfect size for fun at home or away! Learn More$19.00Not Available
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Fisher Price Infant-to-Toddler Rocker Bunny
A seat for play, a seat for feeding, a seat for rest—and it grows with baby! Bat-at toys keep baby entertained and help strengthen baby’s senses. Calming vibrations and a reclining seat help soothe. Easy transitions let you use if from infant to toddler—up to 40 lbs (18 kg). Learn More$45.00Not Available
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Fisher Price Infant-to-Toddler Rocker Safari
A seat for play, a seat for feeding, a seat for rest—and it grows with baby! Bat-at toys keep baby entertained and help strengthen baby’s senses. Calming vibrations and a reclining seat help soothe. Easy transitions let you use if from infant to toddler—up to 40 lbs (18 kg). Learn More$45.00Not Available
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Fisher Price Go Baby Go! Silly Sounds Frog
A cheerful frog that’s full of fun—with music, sounds and rewarding activities to keep baby busy and entertained! Requires 2 AA batteries. Learn More$12.00Not Available
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Fisher Price Growing Baby Animal Activity Puzzle
Which one goes where? A shape-matching puzzle full of friendly animals and busy activities is a great way to enhance baby’s developing skills! With 6 adorable animal friends, baby can practice problem solving. Easy-to-grasp pieces help baby place animal shapes inside the puzzle—great for eye-hand coordination. And with all the colorful details, there’s lots to see and do, enhancing baby’s visual and tactile development. Learn More$12.00Not Available
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