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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Fisher Price Laugh & Learn Monkey's Smart Stages Firehouse
Monkey’s Smart Stages Firehouse helps ignite imagination with over 45 sing-along songs, tunes & phrases that teach letters, colors, shapes and more, plus a light-up firehouse alarm bell that “dances” to songs & phrases! Fun sounds reward baby for sending Puppy’s fire truck through the drop-through ramp – and racing to the rescue out the firehouse door. Learn More$25.00Not Available
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Fisher Price Crawl-After Ball
A great way to encourage baby to start crawling! Let baby “have a ball” chasing and crawling after this exciting toy! A cute little fish “swims” inside as the ball rolls along. Colorful rattle beads roll around, too! Learn More$8.00Not Available
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Fisher Price Bat & Wobble Musical Lion
Big 16" tall inflatable lion pal bops back & forth when baby bats it—with silly sounds and music rewards! Lion’s sturdy, weighted base makes him bounce back for more with every bat, encouraging baby to play! And his tough, inflatable body has a soft, fabric covering so it’s just right for baby. Learn More$20.00Not Available
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Fisher Price Bright Beats Activity Center
Baby activates music, fun sounds and bright, colorful lights through hands-on activity play! Three different levels of play grow with baby, from Level 1 Explore, to Level 2 Jam-Along Music, to Level 3 Game Play. Baby can spin, twist, turn and slide switches, dials and rollers for fun rewards, including lights, music and fun clicking and ratchet sounds. Learn More$18.00Not Available
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Fisher Price Roller Blocks Whirlin’ Train Town
Roller Blocks Whirlin’ Train Town adds stackin,’ rollin, ‘round ‘n ‘round train play to baby’s world of roller blocks fun! Baby can pull the lever to send the train ‘round the track and through the tunnel. Two roller blocks can ride in the train cars—see roller block faces spin as the train goes ‘round ‘n ‘round! Older babies can stack roller blocks on top of the tunnel, too. Chugg-chugga, fun-fun! Learn More$15.00Not Available
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Fisher Price Laugh & Learn® Puppy’s Press ’n Go Car
The Laugh & Learn Press ‘n Go Car puts Puppy in the driver’s seat and puts baby on the road to learning fun! Two stages allow baby to sit & play or crawl & play. In sit & play mode, baby presses Puppy’s head to activate sing-along songs and “dancing” lights in the windshield. Want to get baby moving? Simply flip the switch. Now pressing Puppy’s head sends the car rolling along with fun music, phrases & lights, encouraging baby to crawl and chase after this fun character! Learn More$15.00Not Available
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Fisher Price Shakira First Steps Collection Stack ’n Learn Alphabet Blocks
50 easy-to-stack and build blocks encourage development of fine motor skills and eye-hand coordination—with so much for baby to discover as they play! The chunky square and circle-shaped blocks are easy for baby to grasp and hold, with big connectors on the top and bottom so there’s no wrong way for baby to stack. And alphabet letters from A-Z introduce baby to letters and the alphabet, with pictures of familiar first objects that start with each block’s featured letter—all the way from A (for apple) to Z (for zebra)! Learn More$17.00Not Available
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Fisher Price Laugh & Learn® Smart Speedsters Sis®
Sized just right for baby’s hands, the Laugh & Learn Smart Speedsters Sis is the perfect vehicle to help get fine motor skills rolling. And when baby presses the light-up button on the front of the car they are rewarded with fun learning content about letters & colors. Learn More$7.00Not Available
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