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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Laugh & Learn Sing-With-Me CD Player
With light-up buttons, sing-along songs and classic nursery rhymes, baby will love the take-along fun of this CD Player. It includes three pretend CDs for put-and-take, drop-through play. The handle folds back so it’s easy to drop the discs into the slot—then open the door for a tumble-out surprise! Includes 3 AA batteries. Learn More$20.00Not Available
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Fisher Price Laugh & Learn Learning Letters Mailbox
This mailbox is ready to deliver loads of learning fun, with adorable characters, rich music and sing-along songs, and lots of busy activities for baby. Three colorful letters to mail plus 26 letters to learn! There’s also a parcel to shake and rattle, and plenty of bat-at, spinning, peek-a-boo, put-and-take play. Includes 3 AA batteries. Learn More$30.00Not Available
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Fisher Price Brilliant Basics Nursery Rhyme Keys
Babies love to play with keys—and this set opens up a world of fun while encouraging fine motor skills. Busy activities to twist, spin and rattle, plus three sing-along nursery rhymes: Old MacDonald, Hey Diddle Diddle and Hickory Dickory Dock. Includes 2 AAA batteries. Learn More$11.00Not Available
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Fisher Price Laugh & Learn Teddy’s Shapes & Colors Book
They’re never too young to discover the joy of books. This one has pages to turn, pictures to see, a story to hear, and even a fun song to sing! Baby will love discovering colors and shapes while playing through the day with Teddy. Includes 3 AAA batteries. Learn More$12.00Not Available
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Fisher Price Go Baby Go! Bat & Wobble Penguin
Music, silly sounds and 3 colorful bouncing balls stimulate baby’s senses of sound & sight; soft fabric covering and fringy hair are fun for baby to touch & feel! Sturdy, weighted base makes the penguin bounce back with every bat, encouraging baby to play. Learn More$21.00Not Available
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Fisher Price Laugh & Learn Learning Workbench
It’s time to work and play, it’s time to build today! Your little fixer can pound, tap, spin, slide and drill while discovering the alphabet, counting, shapes, colors, opposites and actions. Three interactive learning modes and lots of tool friends bring the workbench to life, with 15+ sing-along songs and tunes, along with lively music, fun sounds and phrases. There’s a dancing drill, spinning vise, twirling paint roller, count-and-slide ruler, and rattling hammer. Baby can tap and pound three light-up pegs and sing a counting song. Volume control for quiet play. Requires 3 AA batteries. Learn More$29.00Not Available
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Fisher Price Growing Baby Musical Xylo Fish
Babies love music and rhythms that encourage moving. The Musical Xylo Fish lets them make their own sounds to move and groove to! Rocking the fish and tapping the keys help baby understand cause and effect. Fun music and sounds stimulate auditory skills. And gross motor skills develop as baby grasps and taps the starfish mallet. Learn More$11.00Not Available
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Fisher Price Growing Baby Fun Sounds Flip Phone
Babies love discovering how they can make big things happen—like opening the phone to see a friend, or pressing buttons for musical sounds! Colorful buttons enhance fine motor skills while music and sounds stimulate auditory skills. The flip-open phone helps baby learn about cause and effect while introducing early role play. Includes 3 button cell batteries. Learn More$10.00Not Available
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