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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Musical Lion Walker
Baby’s actions make fun things happen—helping baby discover cause & effect. And there’s a peek-a-boo mirror for self-discovery, too! Requires 2 AA batteries, not included. Learn More$25.00Not Available
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Fisher Price Laugh & Learn Stride-to-Ride Puppy
Whether baby is sitting, walking or riding, puppy is full of rewarding music, lights and playtime excitement for little ones who are learning to walk. More than 50 songs, tunes and phrases teach baby all about letters, numbers, colors, shapes, greetings, manners, opposites and more. Baby can sort colorful blocks and “feed” them to puppy too, unlocking fun surprises and learning content. As baby pushes along, puppy’s nose and collar light up, fun songs play, his soft ears flop around and his head swivels side-to-side. A wide wheel base provides sturdy support. Easily converts from walker to ride-on. Learn More$140.00Not Available
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Fisher Price Scoop & Whirl Popper
Calling all walkers! This friendly push-along character scoops up colorful balls, whirls them around, and sends them popping! Not only will your child have fun playing with this toy, but they’ll also be encouraged to walk, helping them strengthen balance and coordination skills. Requires 2 AA batteries. Learn More$21.00Not Available
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Fisher Price Brilliant Basics Stroll-Along Walker
The wide, stable base and easy-grasp handle help steady first steps, and sweet music plays as baby strolls along. It’s a great way to encourage early role play and gross motor skill development—and it’s loaded with fun sit & play activities, too. Press the wiggly bear’s belly for musical rewards; enjoy hands-on fun with spinners, a roller bar and flipbook! There’s even room to take a friend along for a stroll! Learn More$40.00Not Available
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Fisher Price Brilliant Basics Lil’ Snoopy
Pretending to take Lil’ Snoopy for a walk—grasping the leash and pulling him along—will help develop fine and gross motor skills as well as the power of imaginative play. Give your child ideas about other ways to take care of Lil’ Snoopy, like providing a pretend water or food dish. It’s good preparation for the day when you may be asked for a real puppy! Learn More$12.00Not Available
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Fisher Price Melody Push Chime
Baby can push Fisher-Price Melody Push Chime to hear delightful musical sounds and see playful animals spin ’round and ’round on the colorful roller base! Wide roller with a wheel at each end and an easy-to-grasp handle makes it easy for new walkers to walk and push along. And the faster baby pushes, the faster the music plays! Learn More$14.00Not Available
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Fisher Price Brilliant Basics Corn Popper
Encourages baby to keep movin’ for exciting ball poppin’ sounds and action! Brightly colored balls excitedly pop around inside the clear dome as baby pushes Corn Popper™ along. Sturdy base with easy-to-grasp-and-push handle helps steady new walkers, and the faster baby goes, the faster the poppity-pop action! Learn More$14.00Not Available
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Fisher Price Shake ’n Beats Tambourine
It’s a tambourine that’s just the right size for little hands to bat, grasp and tap. Bright colors, clacker sounds and a large, shiny mirror help to strengthen baby’s senses as she rocks out. Roly-poly rocking action adds to the fun! Learn More$7.00Not Available
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