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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Laugh & Learn Learning Music Player
Get baby dancing to the beat with a portable, musical friend. Baby can press the colorful button to see the smiling character light up and hear more than 15 fun sing-along songs, tunes, instrumental sounds and phrases. Content introduces baby to ABC’s, numbers, shapes, colors and more. Handle is just the right size for take-along play! Requires 2 AAA batteries. Learn More$10.00Not Available
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Fisher Price Laugh & Learn Count & Color Gumball
A light-up character friend with more than 40 fun sing-along songs, tunes, sounds and bilingual phrases will introduce baby to colors, numbers & counting, opposites, first words and more! When baby drops balls into the top of the gumball machine, and then gives it a high-five or presses its hand, it comes to life with a friendly character face, lights, sounds, music and rolling ball motion! Four colorful gumballs and three modes of play with sing-along songs, fun sounds and phrases (in English and in Spanish!) let baby discover Learning, Music and Bilingual fun. Requires 3 AA batteries. Learn More$25.00Not Available
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Fisher Price Friendly Flip Phone
Say hello to new friends—and peek-a-boo fun! Each time baby opens or closes the phone, lion, monkey and elephant take turns appearing with a friendly “Hello!” Pressing buttons plays fun ring tones or musical key tones. And of course, closing the phone means it’s time to say “Good-bye!” Learn More$9.00Not Available
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Fisher Price Laugh & Learn Creation Center
A sturdy case with clear film helps to protect your iPad device from dribbles and drool as baby plays. With four smart shape stampers, baby can interact with two downloadable apps allowing baby to learn, create and discover shapes, sorting, colors and more. A colorful play panel snaps over the film for even more ways to play without your iPad. Use the Laugh & Learn Apptivity Creation Center flat or set up the easel on back for variety. Learn More$40.00Not Available
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Fisher Price Musical Pop-Up Eggs
Three pop-up animal friends reward baby for pressing the button, sliding the switch, or turning the dial! Baby’s actions “hatch” a pop-up chick, turtle, or toucan, with lights, fun sounds and music—teaching baby about cause & effect, introducing baby to animals that hatch from eggs, encouraging development of fine motor skills, and more! Requires 3 AA batteries. Learn More$15.00Not Available
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Fisher Price Laugh & Learn Nighttime Sis
Cuddle up for sleepy time with the perfect plush pal— Nighttime Sis™! Baby will love learning about nighttime routines, counting and more. Pressing Sis’ tummy rewards baby with playful daytime phrases. When it’s time to wind down, hold the heart button to lock into lullaby mode. Baby will hear 10 minutes of soothing lullabies with three minutes of glowing light. Soft textures and a light-up heart help set the scene for a comforting bedtime routine. Sis is machine washable with sound box removed. Learn More$20.00Not Available
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Fisher Price Laugh & Learn® Smart Stages Laptop Pink
Learning comes to life with this interactive laptop! Baby can press nine keys or the toggle space bar to hear songs and phrases about letters, numbers, colors and more. Open and close the lid to hear opposites, too! An LED screen displays exciting images and patterns. Slim handle and sleek design make it great for playtime on-the-go. Learn More$20.00Not Available
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Fisher Price Laugh & Learn® Smart Stages Laptop Blue
Learning comes to life with this interactive laptop! Baby can press nine keys or the toggle space bar to hear songs and phrases about letters, numbers, colors and more. Open and close the lid to hear opposites, too! An LED screen displays exciting images and patterns. Slim handle and sleek design make it great for playtime on-the-go. Learn More$20.00Not Available
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